Critical Mass Media is a full service research organization specializing in music & perceptual studies and a variety of other groundbreaking proprietary studies conducted by our innovative team.

With over three decades of experience, we provide clients with the expertise to reliably analyze a station’s current position and provide a clear direction for programming to maximize the station and cluster’s potential.



Offer more value to your advertisers by measuring campaign effectiveness, testing spots, and helping them to understand the audience you’re connecting them to.

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Stay connected to Critical Mass Media in real-time throughout the entire day. You’ll get instant notification when your Callout/OMT projects are available for viewing, and a way to connect to all web-based information from Critical Mass Media. Then, create views, filters, and manipulate your data all within this ground-breaking new software. View trending, graphs, or just get a quick snapshot of your current project.

Sound awesome? It is. Download it here