Critical Mass Media is a full service research organization that specializes in music, perceptual and campaign effectiveness studies. With over three decades of experience, we provide our clients with the expertise to reliably analyze your station’s current position, maximize potential and provide clear direction.



Offer more value to your advertisers by measuring campaign effectiveness, testing spots, and helping them to understand the audience you’re connecting them to.

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Stay connected to Critical Mass Media in real-time throughout the entire day. You’ll get instant notification when your Callout/OMT projects are available for viewing, and a way to connect to all web-based information from Critical Mass Media. Then, create views, filters, and manipulate your data all within this ground-breaking new software. View trending, graphs, or just get a quick snapshot of your current project.

Sound awesome? It is. Download it here